The Value of Print. It's about space/time.

Learning is defined as the emergence of new behavior. Learning increases when just the right content in just the right form is inserted into just the right space/time. The right space/time for learning is defined by the yellow circles in the second illustration.

Print is the best artifact for learning, and thus the right from, for a specific space/time.

Thanks to ed4wb the illustrations.

Learning in a value chain economy


Learning in a facilitated user network economy

The Pardox of Consultative Print Sales

The better you are, the less they need you.

If you focus on being an unpaid consultant to your customer and plan on being rewarded by the purchase of X, you are in a paradoxical situation.

I did a longer post over at Tough Love resolving this paradox. But the short story is that your customer has to see you as a source of quick fixes the next time they need a quick fix. The issue is not to be a consultant, it's to be a handyman. Every one needs a handy man plus they are so hard to find. It's a bit like a good baby sitter or cleaning person.

It doesn't feel as cool to think of yourself as cleaning person or baby sitter or handyman, but consider how much money a really good plumber makes.