Google-Mart in the Communication Ecology

The Google-Mart Economy:
(def.) A business environment defined by (1) an expectation of total informational transparency and accessibility and (2) a requirement for flawless logistics and operations. Named for Google and Wal-Mart. ...(c)Josefowicz Associates, LLC

Google is an activity spacetime.
It lives in information spacetime.
It has a cognitive space.
It has a physical space.
It is growing.

WalMart is an activity spacetime.
It lives in information spacetime.
It has a cognitive space
It has a physical space.
It is growing.

The center of Google is the Googleplex.
There are server farms all over the world.
The center of WalMart is Bentonville.
There are stores all over the world.

Google gathers information to track what you see.
WalMart gathers information to track what you buy.
Google uses the information to design new products.
WalMart uses the information to design new stores.

Google works in real time.
WalMart works in real time.
Google plans for the future.
WalMart plans for the future.

Google has complex strings into the world's information space.
WalMart has complex strings into the world's physical space.
Google is an information company with a physical foundation.
WalMart is a physical company with an information foundation.

Google delivers bytes.
WalMart delivers bits.
Google does not create the bytes they deliver.
WalMart does not create the bits they deliver. (that's Ikea)

They are both logistics companies.
Logistical strings are the muscles and bones of human societies.
Logistics is about time and space.
Google and WalMart are also money machines.

Thick and complex strings increase the articulation of activity spaces.
Activity spaces compete for resources.
The winners grow.
The losers die.

Time and space are the independent variables.
Everything else is signal and noise.
Googlezon grows in the world's information space.
GoogleMart grows in the world's activity space.

Printers should stop trying to be Google or WalMart.
They should nurture strands into new activity spaces.
They might be real communities or communities of clients.
And . . . stop stressing about the "economy" which is only a word, anyway.