Sunday, September 1, 2002

About this blog, me and 'dr. droock"

After 30 years selling Print, and 7 years teaching Print, I suffer from the "What YOU should do is . . . " syndrome.

Contact at josefowm(a)

This site is a place to bloviate, educate and be an activity space to collect and refine ideas about Print and new Print products. It's "dr. droock," instead of Michael Josefowicz, to make it easier for me to make mistakes. It can take a lot of editing to get it just right when you know it will live at Google. The paradox is that often the best ideas come with minimal editing. But the words may sound pontificating, clumsy or just plain dumb.

I chose "droock" as a tip of the hat to one my heros, Johannes Gensfleisch zur Laden zum Gutenberg. I chose "dr" because my mother always wanted me to be a doctor, not a printer.

About Michael Josefowicz
I can't remember when I fell in love with Print. Probably when I was seven and discovered comic books. Some years later I graduated from Columbia College in 1967 with a major in sociology. Then spent a year studying demography at University of Wisconsin in Madison in 1968. Then I taught for a year in a public school in Manhattan. Then my wife and I started a printing company called Red Ink Productions.

I learned about selling print in the "wild west days" of Print in New York City from the 70's through the 90's. During those years I made many mistakes, many more than once. I think I learned some things along the way.

For those 28 years I owned a boutique print brokerage that catered to high design professionals, museums and art galleries. Then I taught for 7 years at a prestigious design school. In between I was involved in one internet startup that crashed and consulted with another that was eventually bought by an 800 gorilla. Now I am part time managing partner of a consulting firm that focuses on product development for digital printers, a part time Blogger in Chief. And a full time Grandpa.

Anyway, I love print and the people involved in the Black Arts, both past and present. Production, sales, vendors, press people, bindery people, Gutenberg, Benjamin Franklin and even some designers - they are all great people.

- Michael Josefowicz, August, 2008