Friday, June 5, 2009

Free Textbooks for High School are now possible

reposted from Tough Love for Xerox

The trick is ad supported textbooks. The other trick is that sometimes they are books, sometimes newspapers, sometimes posters and sometimes a deck of cards. Whatever form they take, they are just the right information, in just the right form at just the right time. + Printernet + CodeZ QR + + Clickable Print

The reason this fixes high school ed is that the issue is "one-size-fits-all" organization of time and space. Learning only happens with focus. All the rest is just blablabla.

To make the equation work
Bookboon has the tech to put advertising into PDF and to deliver in many languages.
The Printernet is how to print textbooks at OPM/PSP or at the CRD or in the department or in the classroom.
CodeZ has the tech to produce variable information rich QR codes at scale.
Navify has the tech to connect wikipedia content to videos and pictures.
Clickable Print is how to connect print to personal TV.

Hint: Big cellphones are tablet computers.

Wednesday, June 3, 2009

Finally the New York Times gets it right!

Why The New York Times Doesn't Call Its Readers 'Readers' - @Advertising Age - Digital: "NEW YORK ( -- In a world of near-ubiquitous computing, where an ever-expanding collection of devices turns readers into an army of co-creators and news distributors, The New York Times is trying to figure out its place. And the venerable Gray Lady's place in this world, increasingly, rests squarely with turning its readers into, well, something more.

"When we think traditionally about creation [at The New York Times] it was limited to people within the Times," he said. "We created for readers ... [for whom] it was a passive experience.
Here's the point:
But as we moved online, we wanted to move people from readers to users."
Most people who buy newspapers are not readers. Most people are not readers. Most people don't have the time to be readers.

Users use stuff. The New York Times in print or the web is stuff.

Derek Gottfrid
Derek Gottfrid

Speaking at the CaT: Creativity and Technology conference today, Derek Gottfrid, senior software architect and product technologist at The New York Times, said the company has quit calling online readers 'readers,' instead referring to them as users. The conference is hosted by Advertising Age and Creativity."

Clickable Print in the service of Transparency and Democracy

reposted from Clickable Print + Printernet Publishing.

The printernet = up to 50,000,000 Print pieces delivered over night around the USA with a minimal carbon footprint. Imagine the following on an full color 8 1/2 by 11, printed 1 side. Or an ad in a newspaper.

Read the Words
The President discusses the breadth and depth of experience held by his nominee for the Supreme Court. In the course of a life that began in a housing project in the South Bronx and brought her to the pinnacle of her profession, Judge Sonia Sotomayor accumulated more experience on the federal bench than any incoming Supreme Court Justice in the past 100 years, touching nearly every aspect of our legal system. May 30, 2009. (Public Domain)

Click the QR code. One goes to the video. One goes to

Watch the video on your cell phone.

Sunday, May 31, 2009

It's not interactive Print. It's clickable Print. It's not VDP. IT's VQRP.

QR stands for QR code.
Codez QR Home |
"CodeZ QR generates QR codes from simple desktop word processors all the way up to the publisher’s data center document composition engines for printing on every printer in the enterprise. CodeZ QR’s support of variable data publishing engines allows publishers to encode a subscriber’s demographic data in each ad for ever more informative analytics reports."
Imagine a printed document.
The title is the History of Print.
Then you click on the print by photographing a QR code.
Then you watch this video on your cell phone.