Loyal Fans Will Buy Stuff

Use the web + social media + events + TV + whatever else to identify loyal fans. Then sell them stuff. The easiest thing to sell them are books and posters. To see what I mean click to He's a PC, but He Likes Small Niches.

The lede:

Interesting interview with John Hodgman in Wired. Hodgman — probably best known today as the PC in the “I’m a Mac” commercials — is a former literary agent, and he talks about his travails trying to get a book by B-movie actor Bruce Campbell published.