"Cardiff-Based Company Invests in Unproven Print TechnologyAn "adhesive window decal" is a poster. Printers print books, newsLetters and posters.
January 4th, 2009 by John
Cardiff-based Gardner took a leap of faith by investing in unproven print technology four years ago. The firm underwent a period of rapid, 30-40% growth per year and is now on target to hit a turnover of 11-12 million pounds this year. The technology they used was the Agfa Dotrix, a 63cm-wide roll-to-roll UV-cured digital inkjet press.
Gardner was looking for a more efficient way of printing adhesive window decals for financial services than the screen process historically used. They ran some jobs in 27 colors to get high quality. Screen print was difficult in production, including optimizing the layout on the material, and some jobs took up to six months to prepare. Gardner made the move into wide-format for specialist fabric printing 12 years ago."
Printers manufacture books,newspapers, newsletters and posters.
It was about Print and Distribute and Desktop Publishing
Now, it is about Distribute and Print and Printernet Publishing.
It was always about Print's ability to fix information in time and make it available in human space.
Print is a persistent neme that triggers cascades of emotion and cognition.
Sunday, January 4, 2009
a period of rapid, 30-40% growth per year
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