An idea worth stealing

I found this at a Beautiful Experience. The post is called 30 Seconds to a Relationship. It's most definitely worth the click through, but in the meantime a selection:

We talked about 3/30/3/30 in our latest version of 4.5 ideas to decommodify your business. Here's more detail about what we mean.

3 seconds This is the benefit of doing business with you.
30 seconds This is the benefit with some elaboration and description.
3 minutes This is the benefit within the context of the problem/solution.
30 minutes This is the benefit applied to the specific client/prospect you are interacting with.