Dr Joe Webb ruffles some feathers, again

Dr. Joe Webb, (he's a real Dr., as in PhD.) is one of my favorite evidence-based observers of the printing world. He tends to say what he sees in the evidence, even if it ruffles some feathers. It's worth the click to Dr. Joe Hits a Postal Nerve: Playing Football with Baseball Bats? at WhatTheyThink.com.

In addition to some entertaining back and forth about the USPS, there are seeds for thought in there for every printer.

Until the Postal Service, and members of the printing industry, firmly grasp that their competitors are digital media and not UPS, FedEx, or DHL, they will be attempting to play a sport with the wrong implements. You can't play football with baseball bats, but that's what they seem to be trying.

The thing is that in 21st century business competitors can quickly become allies. read the rest