Wednesday, August 24, 2005

Designers and Digital Print contd.

The brief, as explained by Goggin:

My plan for the workshop is to investigate the visible and tangible parameters of graphic design — type specimens, halftone screens and, in particular, colour tests and calibration charts — and make a book of our own self-produced tests which we will send to print on Friday afternoon using the online print-on-demand system Lulu.

The book project will therefore act as a colour/type/pattern test of the very system with which it is produced.

"Print-on-demand" is an increasingly important production system which can serve to make us designers rethink the impact our profession has on the environment and to question the often wasteful print volumes and production methods requested of us by our clients.

Graphic designers, and especially students, have a chance to use and subvert these relatively new (and fairly cheap) technological systems to our advantage.

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