When I was last in London, I was shocked to hear that the Telegraph makes a third of its profits from merchandise sales: wine, garden sheds, and hangers (honestly). The Wall Street Journal has started selling wine.Here's what that has to do with Print.
The Internet is getting old. The "land grab and the laying the tracks" part is pretty much done. Now the job is moving from the designer to the engineers. The basic principles of GUI are pretty much out there. The action is now shifting to SEO and building server farms.
Print, on the other hand, is ready to reenter the ring. In the next year or two the cell phone is going to connect Print to the Internet. It's become pretty clear that the CPM model only is going to work for some.
Here's the point:
The web is the most efficient way to buy stuff ever invented in human history. Evidently, the Telegraph in London has discovered that people will willingly buy stuff. It's a sustainable revenue model that doesn't depend on access to information or advertising.
Print, unlike the web, is wonderful stuff. If designed and engineered and delivered correctly, people will willingly pay for Printed stuff.
Print is the Next Big Thing parts 2, 3, 4, . . . To come.