Saturday, February 28, 2009

Just when you thought it couldn't get more complicated

My recent post was about the most recent discussion at Harvard's NiemanJournalismLab. At 8:03 last night, Rudolph posted
Martin: Hearst is inventing the future, and one better than the one you describe
To which I said,
Wow! Thanks for the point. I just got my first Kindle. Short story is that in three days, it’s completely changed my intense reading habit.

If the next stage of the discussion is framed as how does Paper fit in with the Hearst device it should be a very productive conversation. If it creates another buzz about the end of this or the replacement of that, it will just keep going round and round.

Here’s an opener for Print and News-on-epaper.

News-on-Paper is the best search platform for viewers and scanners. The stability and large field of vision is best for pattern recognition. It’s the best way to notice new information or anomalies.

News-on-ePaper may turn out to be the best way to read if you know what you want to read.

The opportunity for news-on-Paper is that readers are a niche market while viewers and scanners are a mass market.
Here's the headline and lede from Rudolph's link:
Hearst to launch a wireless e-reader
The publisher plans to introduce a large-format device this year based on electronic-ink technology.
NEW YORK (Fortune) -- Against a backdrop of plummeting ad revenue for newspapers and magazines, and rising costs for paper and delivery, Hearst Corp., is getting set to launch an electronic reader that it hopes can do for periodicals what Amazon's Kindle is doing for books.

According to industry insiders, Hearst, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers including the financially imperiled San Francisco Chronicle, has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines. The device and underlying technology, which other publishers will be allowed to adapt, is likely to debut this year. more

No comments:

Post a Comment