Monday, May 11, 2009

This might work for some newspapers: Micro-payments considered for WSJ website

Micro-payments considered for WSJ website
"News Corp is planning to introduce micro-payments for individual articles and premium subscriptions to the Wall Street Journal’s website this year, in a milestone in the news industry’s race to find better online business models.

“A sophisticated micro-payments service” will launch this autumn, Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Journal, told the Financial Times.

The move will position the Journal as the first big newspaper title to adopt a model many are cautiously studying as they seek to reduce their dependence on plunging advertising revenues."

No comments:

Post a Comment