Tuesday, September 2, 2008

What do designers care about?

There's really only one sensible answer for most interesting questions.
"It depends".

In this case it depends on who is talking. Which designer? Talking to whom? When? Why? Given how much talking is always happening on the net, it just takes a little hunting to find the interesting conversations.

This morning, as usual, I poured myself a cup of coffee, opened the browser, and scanned my Google Reader RSS feed. My go to category is printing. I found the latest post from WhatTheyThink Environment, an interesting column written by Gail Nickel-Kailing. Today's column is called Walking the Walk. In her story there was a link to the Green Printer Blog.

As usual, the first place I go is to the About Us link. In the comments section I found a link to Design Fest. If you want to see/hear what some designers are saying, it's most definitely worth the click.

Here's a very small sample of what designers in the room say about design.
Design is a response to social change.
George Nelson

Design is art optimized to meet objectives.
Shimon Shmueli, Founder of Touch360

Design is a form of competitive advantage. People tend to think of design as good art, good visual language, which it absolutely has to be. But it’s also about the ability to do systems thinking.
James P. Hackett, President and CEO, Steelase

Design is not a plan for decoration.
Brian Collins, Executive Creative Director, Brand Integration Group, Ogilvy & Mather

Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.
Bruce Nussbaum, Editorial Page Editor, Business Week

Design is everything. Everything!
Paul Rand, Graphic Design Pioneer and Educator

Design is an integrative process that seeks resolution (not compromise) through cross-disciplinary teamwork. Design is intentional. Success by design simply means prospering on purpose.
Michael Smythe, Partner, Creationz Consultants
'There's a lot more at their site.

No comments:

Post a Comment