Tuesday, April 14, 2009

Important Reading to see where Newspapers are heading

Newspapers are afraid they will go out of business if they don't find a new revenue source. Everybody, including printers and newspaper people, are blind to the value of print to earn money going forward.

They say people make decisions because of fear or greed. The reality is that big decisions are made by going businesses on the base of fear. But they call it "risk management" because nobody wants to admit they are afraid.

Read these conversations at Harvard. Don't forget the comments. If it's too much of a pain to read it on the screen, print it out and use a highlighter to remember the important parts.

Major-news-outlets-to-sell-multipart-investigations-as-digital-newsbooks
and
Print-is-still-king-only-3-percent-of-newspaper-reading-actually-happens-online
and
Google-as-middleman-for-news
and most important of all for the Big Picture
Managing-the-content-cascade

3 comments:

  1. thanks for the valuable information

    http://envrionment.blogspot.com

    ReplyDelete
  2. My pleasure to have stumbled on something useful.

    ReplyDelete
  3. alotstuff,
    I just took a quick look at your website. Just wanted to call your attention to today's post about the printernet. Maybe this is an opportunity for you to move your good message around the planet, and get a business model that will support your work.

    Just click back to front page in the sidebar to get to it.

    ReplyDelete