The following comes from A Beautiful Experience . It's a blog that is maintained by a marketing firm in Canada.
A couple of days ago I blogged about how to decommdify in a commodity industry (commercial printing). The post was picked up by "The Print CEO Blog" here and it started a healthy discussion. One of the comments was from Michael J, and he drove home a great point -- great service and taking care of the small details is a definite must to decommodify:
From 30 years of selling printing, these are my rules of thumb. read the rest