Friday, August 15, 2008

A marketing pro thinks I said something useful

Every once in a while, you get lucky.
The following comes from A Beautiful Experience . It's a blog that is maintained by a marketing firm in Canada.
A couple of days ago I blogged about how to decommdify in a commodity industry (commercial printing). The post was picked up by "The Print CEO Blog" here and it started a healthy discussion. One of the comments was from Michael J, and he drove home a great point -- great service and taking care of the small details is a definite must to decommodify:

From 30 years of selling printing, these are my rules of thumb. read the rest

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