"You have to remember that the market for textbooks is like the market for dog food because purchasing decisions are not made by the ultimate consumer" - Barbara Levitt, Clifford Nass; Administrative Science Quarterly, Vol. 34, 1989Most printers are in the dog food business. Read the rest
Saturday, August 16, 2008
Textbooks, Digital Printing and the Dog Food Business
This is a lightly edited version of a column that I wrote in 2006 for WhatTheyThink.com.
at 5:40 AM