Saturday, August 16, 2008

Textbooks, Digital Printing and the Dog Food Business

This is a lightly edited version of a column that I wrote in 2006 for
"You have to remember that the market for textbooks is like the market for dog food because purchasing decisions are not made by the ultimate consumer" - Barbara Levitt, Clifford Nass; Administrative Science Quarterly, Vol. 34, 1989
Most printers are in the dog food business. Read the rest

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