Sunday, January 4, 2009

Magazine ad shows invisible 3D Mini

the video is at Print Media Matters:
"I saw this great example of integration of online and offline media in the German press recently. It uses a print ad, 3D software, a webcam and the internet to show a Mini Cabrio on the ad. It looks like the work of David Copperfield! You can be your own illusionist by downloading this pdf and by following the German instructions on this website. By the way this new technology also come with a new name: Augmented Reality."

Printers print books, newsLetters, posters. The connections between the Cloud and Print is the next big thing. Ever wonder why the cool stuff happens in Europe or India or ...

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