Reach or depth?

Read more at Digital Express:

There are different mediums through which you can advertise events and exhibitions. Some types of advertising medium are television, radio, internet, magazines, and newspapers. . . . Some of these media have a far reach but could cost more on your pocket, while others are affordable but may not have a great reach.

In the Google -Mart economy, depth is gthe necessary, but not sufficient condition for success. Depth means Print + Web.

One of the most cost-effective means of advertising your products and services is through posters. Poster prints are affordable and at the same time can reach many people. Posters have a rich look and if designed creatively can make your product and event an instant hit."